3 Big Mistakes Your Content Says about Your Startup
by Melanie Rembrandt
We get it. You’re a busy small-business-owner with a limited budget. And this means you probably cut corners by writing all of your website copy, e-mails, blogs, newsletters, and more. Yes, you finish and post the content on schedule, but what does the final product really say about your startup?
If you are not a trained copywriter and rush to get marketing content out to your target-market, you may actually hurt your business in the process. With this in mind…
Are You Guilty of These 3 Big Content Mistakes?
You include misspellings and bad grammar.
Whether it’s an e-mail, social-media post, newsletter, or any other type of content, it needs to be correct. If you send out information that has misspellings and grammatical issues, you can make a bad first-impression.
After all, your targeted audience-members receive hundreds of marketing messages each day. If you didn’t take the time to proofread your content, what does that say about the products and services you provide to your customers?
You don’t provide value.
If you want to stand out from the competition, it’s essential to give your customers what they want, when they want it. Instead of going into detail about the features of your products and services and how great your company is, talk about the benefits.
What’s in it for your customers?
How can you solve their problems?
By researching website analytics, competitor data, industry insights, online forums, and more, you’ll have a better understanding of your target market’s current problems, issues and desires. Use this data to write unique and valuable content that they will want to read and share with others.
You don’t have a single, call-to-action.
Turn your content into sales. At the end of your various content-pieces, include a single call-to-action.
Do you want to keep them on your website and guide them to an information page?
Do you want them to register for your newsletter?
Do you want them to buy a product right away?
Whatever it is, make sure your readers know that after reading your content, they need to click on a specific link next. Then, monitor the results of that link via Google Analytics, Clicky, WordPress, Facebook, or another application that works best for you.
This way, you can track your content and change it for the best results. After all, if you don’t create and monitor a specific call-to-action for each of your marketing pieces, how do you know your content is doing what you want it to do?
Make a Good Impression With Your Marketing Content.
Writing good content that meets customer needs take time, effort and talent. It’s best to hire a trained SEO copywriter or content strategist to help you get the best results. However, if you don’t have the budget to hire an experienced expert, keep the top three tips above in mind.
Proofread your work, provide value and create and monitor a specific call-to-action for each of your marketing messages. This way, you will make a good first impression and offer unique information that sets you apart from the competition. But most of all, your content will actually help boost sales for your startup!
About the Author
Melanie Rembrandt is the owner of Rembrandt Communications, LLC and helps business owners boost sales, awareness, and credibility with targeted, SEO content marketing strategy, public relations, and social media. She has helped individuals, small business owners, non-profit organizations, Fortune 500, and celebrities like Robert and Kim Kiyosaki of The Rich Dad Company, Joe Tremaine, Dan Kennedy, and others reach their goals. For help with your business, contact her at RembrandtWrites.com.
Image Source: Pixabay