Keeping It Indie: Going Above and Beyond for Start-Ups
by Kevin Anglade
After a vigorous amount of work and effort, one shouldn’t be surprised to realize how much time goes by when doing things they love. For me, it happens to be in starting a publishing company. As an entrepreneur, I have learned and gained many experiences over the last four years that will last a lifetime. I’d like to share my experiences here.
I created an indie press called Flowered Concrete. I started it to create a safe haven for other literary talents who have a knack for creating beautiful stories, but had no way of getting their words out.
I felt so strongly about it because there were diverse stories that wouldn’t interest the big six publishers, but still had the grit and the chops to make it in the literary community. In my opinion, such condition stemmed from a place where many publishers were afraid to take risks. And I came up with the idea of this venture from a summer internship at a literary agency one summer during college.
At that time, my colleagues and I were responsible for sorting through book proposals and manuscripts that we thought were neither publishable nor up to par. I found it hard to discern the difference between what was “publishable” and what wasn’t, due to specific tastes as a literary fan and writer myself.
Most likely, at that time, the books I recommended to the literary agents did not meet the formula required for NY Times bestseller stardom.
Fast forward a few years, I decided to create my own publishing company named Flowered Concrete. This truly made me happy, even though building up a brand and company from scratch takes a lot of time and hard work.
Sometimes I still feel uncertain about specific choices I’ve made, but the great days have always outweighed the bad ones. There are many things I’ve learned over the past few years that would be useful when starting an indie press or company in general.
Here are the five things needed to for one’s startup success.
Research is certainly a priority when starting up a small indie press or any type of company from scratch. Spend time to invest yourself in learning about the field at hand.
For instance, it would be unwise to cook from scratch if you have never attempted boiling a kettle of water. The same principles and logic applies in startup.
One will not know everything at the start, but being able to know the basics and how it operates on a daily basis is a great way to start your company on the right foot.
Learn on the Go
It is a very important step in the process of being a successful publisher and respectable entrepreneur. You may make mistakes during the process of starting a company, but it is impossible to put the left foot forward without first taking steps with the right one.
The learning curve is steep, mishaps, and blunders along the way are inevitable. However, the initiative that one takes in advancing and propelling their business will ultimately push them forward and bring forth victories.
Build a Network
Perhaps the most crucial element in starting a company is the people you come across and connect with along the way. They play huge roles in your success as an entrepreneur.
It is very important that you outsource tasks that are beyond your capabilities when dealing with the many dynamics of a company. Also, one should start building a team of responsible players the moment they begin learning the many aspects of their business through trial and error.
This would allow the leader as well as the supporting players to learn and grow with each other throughout the good and the bad times. If an entrepreneur has an important group of people on their team, then it is safe to say that success is just around the nearest corner.
Patience is key when running a startup, especially one that is being built from the ground up. As the saying goes, “Rome Wasn’t Built In A Day” applies for a start-up perfectly.
When it all boils down to it, sending out weekly e-mails, newsletters, revising info and blurbs on products, maintaining Web sites, managing and structuring a business marketing plan, all take time a lot of time and sometimes burn slow. One shouldn’t expect immediate results. It would take months and, maybe, even years for things to eventually fall into place.
Being consistent and constantly putting in the work helps your company get noticed and will build the company’s equity in due time.
When starting a company, make sure that you’re aware that you’re in it for the long haul. As long as research is involved, learning occurs, networks are built, and patience is stressed, a successful company is imminent. When you’ve gone through all the steps necessary, you’d likely reap the results as well as living out entrepreneurial dreams.
About the Author
Kevin Anglade is an emerging writer, educator and publisher from Queens, New York. In 2014, he was featured on NBC’s final season of The Debrief with David Ushery where he shared insight and purpose of his small publisher in New York City. In 2015, his book Frankly Twisted: the Lost Files was named the first in the Mystery/Thriller category and won Best Fiction Award at Urban Literary Agency. His sites are FloweredConcrete.net and KevinAnglade.com.
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