Qwory the low-cost lead generation tool for small and medium businesses
Qwory, a startup based in Israel is supported by Microsoft Azure. It also won a grant of $150,000 from Microsoft. Qwory is a search engine specializing in the detection of businesses and their contact information.
Today, lead generation tools are too complex and expensive for the average business owner. “If small businesses are the little fish, then Qwory is the current propelling them upstream to swim amongst the enterprise sharks,” said Or Fialkov, CEO of Fialkov Digital. “Qwory significantly strengthens the ability of SMBs and enterprises to connect and drive the business world forward.”
“We’re pleased that Qwory has chosen Microsoft Azure to help their customers find e-commerce partners,” said Andrea Carl, Director, Commercial Communications, Microsoft Corp. “The Microsoft cloud makes innovation possible, and Qwory’s search engine is a prime example.”
Azure has provided critical support for Qwory’s database. The cloud services of Azure enable Qwory to build a scalable system, scanning and indexing online public data and enabling real-time search. Azure provides a more secure platform, which gives Qwory’s developers the confidence to proceed in other areas of development by relying on Microsoft’s infrastructure. The new search experience, powered by Azure, had changed B2B prospect hunting for the better.
Here is our interview with Orit Honigsberg, the VP or Marketing:
Please describe your business/product in one sentence.
Qwory is a B2B search engine, specializing in the detection of businesses and their contact information to facilitate lead generation.
Do you consider your business/product is groundbreaking or disrupting?
Absolutely. We built a multi-channel lead generation platform which is intuitive to use (like Google search) but gives you more value than any existing platform in the market.
The existing lead gen tools are too complex and expensive for the average business owner. Qwory eliminates the endless ping-pong between company web pages, social networks, and emails, and gives exceptional value for your money.
Who are the founders of the company? How did they first get to know each other?
The co-founders of Qwory are Eli Edri and Omer Doron. Three and a half years ago, Eli Edri and Omer Doron met through mutual friends. The two came from opposite fields. Eli has a penchant for marketing and Omer as an autodidactic developer. Joining forces and bringing their unique specialties to the table, they have established a strong partnership.
Eli, CEO, and Co-Founder studied electrical engineering at Ben Gurion University. Following that, he worked as a private math tutor for seven years. He also studied at the New Media College in Tel Aviv, going on to teach about Pinterest Marketing there. Eli’s specialties include Internet marketing, social networks, and affiliate marketing.
Omer, CTO, and Co-Founder, has been building e-commerce sites and crawlers for years; all of his skills are self-taught. Additionally, he developed a technology for 360-degree jewelry photography. Omer is a full stack developer with experience in big data, crawlers, and e-commerce platforms.
After meeting, Eli and Omer combined their knowledge and built automated systems for social networks, Pinterest specifically. Together, they focused on affiliate marketing for jewelry companies in both the US and Israel.
One year and seven months ago, Semantic Audience was born, the beginning of a serial entrepreneurship. This platform was for a particular technology that Eli and Omer designed for trend detection, based on Pinterest. Following this, they established a jewelry marketplace called Chikora.
Eli and Omer began to develop Qwory four months ago, after participating in The Hive’s accelerator for a 6-month period. Qwory’s office is situated in the Bursa, Ramat Gan, and is currently comprised of 5 employees: 4 full-time and one part-time.
What was the “lightbulb moment” that inspired and triggered the founders to start the business?
The “aha!” moment was when Eli and Omer started looking for a way to find business customers for Omer’s mom, Ruth Doron. She’s a talented Israeli jewelry designed. They searched on Google and found it was burning their time and was virtually impossible to find suitable customers. So they came up with an alternative!
How long does it take to realize the product from raw idea to what you have today?
It took about eight months once the idea was hatched to create a working system. This was possible due to an outstanding, hardworking team who believe in the product and we have to offer. There were many late nights and weekends spent pouring energy and innovation into Qwory’s development.
What are the strengths of the product?
- Extra insight for each result
- Option to filter the web by numerous criteria (tech platform, RSS, social network, location, business size, etc.)
- Chance to create customized contact lists and export them instantly
- Intuitive to use
How is the product distinguished from your competitors in the market?
We allow for search by specific keyword, and not only to select leads by general category. Qwory appeals to the average business owner/SMB in some ways. The platform is highly intuitive and user-friendly. Our database in independent, so we don’t rely on any 3rd party API.
Our pricing appeals to a much wider user base, as we operate on a freemium model, and are significantly cheaper than the competitors; additionally, we have a high level of transparency as users can approve of each result before they download and are required to pay.
Qwory offers offer extensive insight for each give contact. In addition to the web page link, Qwory provides you with each company’s social account information, tech platform, and more.
Who are your competitors?
Our competitors fall into a 3-part range: prospect providers, campaign management services, and professional business networks. These companies each provide separate aspects of lead generation or website profiling. For example Hoover’s, Datanyze, Unomy, Leadspace, Socedo, LinkedIn, and Righthello.
In what startup stage is your business now?
Qwory has reached the traction stage. We have many paying customers, and over 1000 searches daily.
What’s the total funding it has obtained so far?
So far, we have raised $250,000, which includes a $150K grant from Microsoft. Now, we are seeking a $1 million dollar investment.
Who are the investors?
So far, our investment has been private, and we are about to enter a new fundraising round.
One year from now, where will the product/business be?
Hard to say, as each day in our type of business seems like a month. If things keep going at the same pace we’re experiencing now; we envision Qwory unlocking the lead generation gate for SMBs, that up until now, have not been using lead gen tools due to lack of budget or technical expertise. That would be a great revolution in the B2B industry, and one we would be proud to lead.
Who are the business team members?
Our all-star team consists of 4 members.
Eli, CMO, and Co-Founder, studied electrical engineering at Ben Gurion University. Following that, he worked as a private math tutor for seven years. He also studied at the New Media College in Tel Aviv, going on to teach about Pinterest Marketing there. Eli’s specialties include Internet marketing, social networks, and affiliate marketing.
Omer, CEO, and Co-Founder, has been building e-commerce sites and crawlers for years; all of his skills are self-taught. Additionally, he developed a technology for 360-degree jewelry photography. Omer is a full stack developer with experience in big data, crawlers, and e-commerce platforms.
Orit Honigsberg, VP Marketing, is a Canadian/Israeli, with a passion for writing and creativity. She has a BA in Communications and English Literature from Bar Ilan University. Her specialties are social media marketing, and content writing- and she is a powerhouse at networking.
Michael Shlomo is the VP Research and Development. At the age of 14, Michael was already teaching himself how to code. Since then, he has been steadily learning more and more and reached the full-time position of a coder at Qwory. He equates coding to the process of coloring with a paper and pen – if you draw wings, you’ll give your character the power of flight; so too, Michael loves to watch his codes come to life.
What do you wish to accomplish in the next five years?
Our ultimate vision is to change the search experience. We want Qwory to be the default for all business searches. Hopefully, artificial intelligence will allow us to understand the ideal customers for each company.
We want business connections to be made quickly, efficiently and, of course, for them to be long-lasting.
Image Source: Qwory